“Mickey the True Original”—a global celebration of Mickey’s heritage, personality and status as a pop-culture icon. The campaign came to life through fashion collaborations To celebrate Mickey’s 90th birthday. I worked with The Cotton On Group / Rubi Shoes to create a limited edition packaging and product range to celebrate #mickey90 and the only limitation is we only use black, white, red, and finally yellow. I worked with The Cotton On Groups licencing team and the team at Disney HQ to create the capsule range including 3 x sneakers (2 x Mickey and 1 x Minnie Mouse), 2 x bags, an in-store and digital campaign as well as a luxurious unboxing experience. It was an incredible experience to be part of this global campaign to celebrate one of the most iconic characters.