ØHLIN

Brief: Build credibility and generate hype around the Rubi brand and make it a trusted label for beauty and accessories.

How did we do it?

1. Work with incredible suppliers from the beauty capital of the world, Korea.

2. Design amazing and vibrant packaging to disrupt the market.

3. Collaborate with the shopping capital of Australia aka Chadstone for a 3 day Rubi Beauty event

4. Seed some of Instagram most influential beauty influencers, invite them to a one night only influencer event

5. Make the event memorable with flatlay stations, interactive activations and engaging customer experience

6. Invite the public, generate hype via social media, offer exclusive prizes.